He should know better...
Walkers Crisps have been found guilty by the ASA of misrepresenting the number of the brands that have a low amount of salt. But the representative of the anti-salt pressure group [Professor Graham MacGregor, chairman of CASH and an expert in cardiovascular medicine at St George's University of London] went a little over the top in his statement:
"To imply that a Walkers Sensations Walkers Oven Roasted Chicken with Lemon & Thyme Flavour crisp is 'better for you' when it contains approximately one and a half times the salt level of seawater is in my view socially irresponsible."
The implication is that seawater is not bad for you, and socially responsible.